Actor Aamir Khan’s voter awareness campaign for the Association for Democratic Reforms (ADR) and National Election Watch has got the Election Commission endorsement. The campaign, being aired on Doordarshan
and private channels, will carry the EC logo.
The campaign with the theme “Sachche ko chune, Achche ko chune” — meaning “vote for the honest, vote for good people” — kicked off early this month. The campaign comprises three ad films, print ads, internet and mobile communication.
The campaign was conceptualized during Aamir’s stay at IIM-Bangalore for the shooting of his movie 3 Idiots. He got acquainted with the work of ADR and agreed to Sastry’s request to be ADR’s brand ambassador.
The ads have been made by the actor’s production company
,Aamir Khan Productions, free of cost. An ‘A’ list Bollywood ensemble has put together this campaign. The creative head is Prasoon Joshi of McCann Erickson, Rakyesh Mehra is the director, Avinash Gowarikar the still photographer, and Shashi Sinha of Lodestar Media the media planner for the campaign. Everybody is working for the campaign gratis.
The ad campaign is being aired in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Bengali, Assamese and Oriya so that it can reach out to the masses.
DR’s campaign on television, print and radio is targeted at providing voters detailed information about candidates.
Voters across the country can access information through a toll-free number (1800110440).
Posted by Global Voices Online » Celebrity Power in Indian Elections on April 14, 2009 at 4:18 pm
[...] awareness campaign, Khan went one step further and helped produce the videos and audio pieces. AamirKhanblog writes: “The ads have been made by the actor’s production company, Aamir Khan Productions, [...]
Posted by Kamla Bhatt Blog » Books, Movies, Music, Televison Bollywood Bombay/Mumbai India New York People Video YouTube Videos » Star Power (Bollywood) and Indian Elections on April 14, 2009 at 7:00 pm
[...] voter awareness campaign, Khan went one step further and helped produce the videos and audio pieces. AamirKhanblog [...]
Posted by krishnarjun on April 19, 2009 at 8:07 am
WHICH IS MORE IN COUNTRIES INTREST MORE VOTING OR MORE NOMINATIONS FOR PARTICIPATION ?
49-O: “I VOTE NOBODY’ Elector deciding not to vote.
Did you know that there is a system in our constitution, as per the 1969 act, in section “49-O” that a person can go to the polling booth, confirm his identity, get his finger marked and convey the presiding election officer that he doesn’t want to vote anyone!
Why should you go and say “I VOTE NOBODY”
Yes such a feature is available, but obviously leaders have never disclosed it. This is called “49-O”. Why should you go and say “I VOTE NOBODY”… because, in a ward, if a candidate wins, say by 123 votes, and that Particular ward has received “49-O” votes more than 123, then that polling will be cancelled and will have to be re-polled. Not only that, but the candidature of the contestants will be removed and they cannot contest the re-polling, since people had already expressed their decision on them. This would bring fear into parties and hence look for genuine candidates for their parties for election. This would change the way; of our whole political system… it is seemingly surprising why the election commission has not revealed such a feature to the public.
Rule 49-O is a rule in The Conduct of Elections Rules, 1961 of India, which governselections in the country. It describes the procedure to be followed when a valid voter decides not to cast his vote, and decides to record this fact. The apparent purpose of this section is to prevent the election fraud or the misuse of votes